Responsible use of the planet's finite resources.
To recognise the need to conserve the Earth's finite resources as well as to conserve energy and not increase wherever possible a carbon footprint, Knockeen Hills will not supply any product in unnecessary packaging, such as cartons and tubes.
Knockeen Hills supports the policies of sensible drinking promoted by the Irish Government's Department of Health and Children, and those of Drink Aware.ie It also supports those aims of the Portman Group in the U.K. and in particular, challenging drinks companies to raise standards of alcohol marketing and to be socially responsible.
The producer of Knockeen Hills triple-distilled Irish Poteen encourages the consumption of alcohol in moderation. As part of this policy implemented at the commencement of the brand in 1996, it has as a producer always declined to directly advertise its products in the media, or use the medium of 'advertorials' and remains committed to these policies. It will also not supply brands free of charge or at discounted prices as a marketing tool. A further example of the commitment to this policy, is that where the Producer is advised that any outlet dispenses a Knockeen Hills Brand at a discounted price or allows it to be sold as 'shooters', which could encourage excess consumption, then every reasonable effort will be made to cease further supplying that outlet.
We trust that by incorporating within our labels, details of some of our awards won at International Spirit Competitions this will reassure consumers of the premium quality of our range of products.
Knockeen Hills is the winner of fifteen awards from the International Wine & Spirit Competition, including Ireland's only spirit GOLD MEDAL awarded in 2003, together with four SILVER MEDALS 'Best in Class' in 2006, 2007, 2008 and 2009.
All six poteens in the range have been awarded a minimum of a SILVER MEDAL (Best in Class). It is currently the only Irish Poteen in production to win any Silver Medals (Best in Class) or GOLD MEDALS at the I.W.S.C. and can be exported to many countries, including the USA.